Today was a completely different type of day for us here on the Central Coast. We spent the early morning discussing our O2 license and distribtion. I can’t even describe how the laws vary from state to state. We found out today that in order to ship to our homestate of NJ the compliance law paperwork is about 2 inches thick. That is a lot of paperwork and legal ease to have to go through and that is only for one state. Of course, it can’t be easy, and each state pretty much as their own paperwork, fees, and nuances in their laws. I have to question our sanity of trying to enter this industry! But we do love it so much. It is amazing, that in this time and age, each state has different paperwork that needs to be filed. It would be so much easier to have a single form that works for all states. Are we not a single nation? We have a federal law about alcohol, why can’t we have a federal paperwork to sell alcohol? I know we are not alone in this thought! It would be so much easier for the producer and for all the consumers out there!
After our bout with the federal laws, we began our two hour drive down to Santa Barbara. Today was the California Wine Festival. Technically, the festival was July 17-19, but the tasting on the beach was today.
The festival had a few new features this year. The VIP Pavillion has expanded, there is a “Cab Collective” Pavillion, there are two new seminars hosted by Lodi Winegrape Commision and Cab Collective that was held at the Fess Parker DoubleTree by Hilton and there was a Free Ride Home sponsered by Uber.com. They also advertised free wifi within the festival, however, when I tried to connect, my iphone 4S did not find any wifi to connect to.
Today’s beachside wine and food festival was open from 12-4pm. You need to pay extra to get in at noon. The “early admittance” starts at noon, while general admission begins at 1:00pm. From their pamphlet, “Experience the quintessential California wine tasting experience-wine, food,sea,sand and music-at the beach in Santa Barbara. Palms sway in the ocean breeze while hundreeds of premium California wines await your glass. Gourmet appetizers, artisan cheeses, and exotic treats are your for the tasting and the beat of the energetic Reggae/Soca band Upstream provides the perfect sound track to your day.”
We purchased the early admission. In our opinion, it is worth the additional money($25). There are far less people in the area, so you can move around and taste what you like without fighting the entire crowd. Some people said they paid the additional money so they can get to the food suppliers without a line. That was not our priority, but I can see how the lines increased as the day progressed. There is definitely more wine and beer than food. We waited on a line(at 2pm) for Gelson’s Market for 15 minutes to get cheese and apple slices. As we walked around the festival, it was obvious that the food suppliers lines increased as the people consumed more alcohol. (proving the direct relationship between alcohol consumed and food desire)
We arrived at noon and got through the gates at about 12:15. We immediately went towards the back. We followed the same philosophy of the GSP and the NJT. The fast lanes are towards the left, so most people go there, if you go to the right, the lines are less. (I’m not sure anyone will understand that unless you are in Jersey and have to deal with our roads) The basic concept is most people want immediate gratification. These people will walk through the gate and go to the first booth. Who knows if we were right, but those of you from Jersey who are reading this will totally get it!
The views were beautiful at the festival.
I thought maybe we brought a little of our east coast water to the west coast. Unfortunately, it didn’t accumulate to much. If only we could bring more of our water! One can only hope.